My Career Snapshot

Making things happen!

I have been fortunate enough to have a great balance of both a solid background in education, university achievements and work experience. I suppose this is what set me on the course to become the entrepreneur I am today.

I have had the privilege of working with some of the world’s greatest brands such as e-Bay, McAfee, Boeing, Kyocera Mita, Snap Franchising, NSW Government, Cartridge World, Preston Group and many more.

With the experience of working with these great brands and the need to provide flexibility in my life, I have put myself on the entrepreneurial quest of founding my own business entities.

The founding of WAAM (We’re All About Marketing - WAAM) in year 2000, an integrated marketing agency based in Sydney, opened my knowledge to help an ever-expanding list of clients with their business goals. A few years later, Web Embrace emerged, grasping the potential of the digital media rising to prominence.

Add to this the public speaking engagements for CeBIT Australia, Department of State & Regional Australia, Australian Computer Society and Business Enterprise Centres.

Continually learning, relationship building and networking skills combined with the tenacity and drive to succeed is what enables me to help you achieve your goals.

For Marketing & Digital Marketing Strategy, talk to me.